Online video marketing is all the rage at the moment and is showing every sign of continuing to develop for the foreseeable future. Meaning that you probably need to add video marketing in your mix. Here’s a quick introduction to the thing you need to do to ensure that your video marketing works well for you.
Choose your topic wisely
Video can rank in both Google and YouTube so you’ll need to test both before you decide simply how much competition there is and therefore how much effort you’ll need to put into promoting the video to get a decent return.
If YouTube has quite video marketing phoenix a bit of videos with the exact same – or similar – title as your proposed video that is clearly a good sign (you can check the views to ensure that) but also means it can take more effort to rise above them. On the other hand if you can find few – if any – competitng videos that’ll be easier to rank for but is probably a much smaller market. Six of just one, half dozen of one other in a lot of case.
If Google doesn’t have a video on the first several pages, that’s perhaps a good sign, maybe not. The phrase might be spacious for a movie to storm onto page one or it is actually a phrase where you stand almost zero potential for addressing the initial page irrespective of simply how much you work on it.
I know I’m hedging my bets but there are really no hard and fast rules and you have to experiment.
That said, lower competition is normally more straightforward to rank for and “lower” competition can be quite a bigger number for videos than regular written content.