Online video marketing is all of the rage right now and is showing every sign of continuing to cultivate for the foreseeable future. Meaning you most likely need to add video marketing in your mix. Here is a quick introduction to the thing you need to do video marketing phoenix to ensure that your video marketing is effective for you.
Choose your topic wisely
Video can rank in both Google and YouTube so you’ll need to check both before you decide how much competition there is and therefore simply how much effort you’ll need to place into promoting the video to obtain a decent return.
If YouTube has quite a bit of videos with the exact same – or similar – title as your proposed video that is clearly a good sign (you can check the views to confirm that) but also means it will need more effort to rise above them. On the other hand if there are few – if any – competitng videos which will be more straightforward to rank for but is most likely a much smaller market. Six of one, six of another in lots of case.
If Google doesn’t have a movie on the initial several pages, that’s perhaps a good sign, maybe not. The phrase might be available for a video to storm onto page one or it might be a phrase where you stand almost zero chance of addressing the initial page regardless of just how much you work on it.
I understand I’m hedging my bets but there are really no hard and fast rules and you have to experiment.
That said, lower competition is normally simpler to rank for and “lower” competition can be a bigger number for videos than regular written content.