At the rate that the popularity of videos is certainly going, it’s really not an option anymore for just about any business not to have it a part of their marketing campaigns. The quantity of advertising money pouring in has been staggering that numerous video hosting sites have now been popping up to get a slice of the action, which can be not only a bad idea. But with YouTube capturing more than 80% of the traffic, this is difficult to do. That slightly over 80% captured market equals a monthly traffic average of 33,317,131,000, yep that’s right, you can find three commas on that figure. That and other video marketing statistics are reasons why online entrepreneurs are going gaga over videos.
Want more video marketing statistics? Released by Borrell and Associates, the following 5 years, video marketing will take a third of the advertising expenditures of businesses. In 2010, $2.1 billion were spent by US companies alone on Video Advertising, this year, its projected to increase by around 40%. That is a 10,000% increase from a decade ago.
Why all of this spending? Because people love to watch videos, and the more people that get to view your video, the more individuals could be directed to your website, and which means more people to sell to. Plus, recent video marketing statistics showed that ad spending in this online marketing strategy yields an increased turnover ratio. As shown herewith:
If your small business adds a movie with their website’s business profile:
Profile views are increased by 100%
Profile clicks are increased by 30%
Generated calls are increased by 18%
These email address details are indeed impressive. Furthermore the exact same studies have shown that in the addition of a video marketing campaign, a browser is driven to many actions. The ecommerce site receives a rise of 55% in its flow of traffic, increase of 30% in the physical site, and incidence of purchases gets a growth of 24%.
There’s just no denying these video marketing statistics. This isn’t just any trend. Video marketing is here now to stay. Actually, the number of online users who watched videos increased by approximately 75%. 64% of which was prompted video marketing trends 2013 2014 into action after watching a movie ad.